Day Headlines in Shopping news: 2012-07-05

  • Online retailing in Japan: Gains in translation (The Economist Online Shopping 2012-07-05 17:00:32)
    HIS company’s name means “optimism”. And Hiroshi Mikitani, the founder of Rakuten, is certainly optimistic. As of July 2nd, he has insisted that all meetings at Japan’s largest e-commerce firm must be conducted in English. This is in a country where few people speak English well, and many are embarrassed even to try. But Mr Mikitani believes that Rakuten must become more global if it is to prosper. “Before we globalise our services, we need to globalise our employees,” he says.